5 Ways to Measure Social Media ROI

Random Thought 💭

If ROI stood for ‘Ridiculously Overwhelming Information,’ most social media reports would still check out. 📊

There’s always that moment.

You’re looking at your social media metrics, feeling pretty good — engagement’s up, comments are flowing, you’ve got a couple Reels people actually shared to their Stories — and then you ask yourself an inevitable question.

“So… how is this actually making us money?”

And honestly, it’s a fair (and appropriate question).

Here’s the thing: social ROI gets a bad rap because it’s not as neat as ad spend. You can’t always point to a single post and say, “This made $2,350.”

ROI from your social media is often a lot harder to track and quantify, especially when you haven’t outlined business goals around the use of social media.

But that doesn’t mean it’s not measurable. It’s just hiding in places most people never think to look.

And if you do know where to look? You can connect your content to actual dollars and make the case for why your investment in social media is worth the time, resources, and Friday morning content sessions.

Today, I’m breaking down 5 clear, simple ways to tie ROI back to social without needing a finance degree, a 47-tab spreadsheet, or your cousin who “knows Excel.”