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Avoiding Content Burnout

Avoiding Content Burnout

How to create content that doesn't suck & doesn't burn you out in the process

Jennifer Brugh
30 Sep

Welcome to the last day of September! Tomorrow is the first official day of spooky 👻 season, and I’m ready for it!

For the past two months, my husband and I have been exploring the Upper Peninsula of Michigan. We’re currently in Ontonagon, MI, which is a quaint little port town on Lake Superior.

One of our favorite parts so far? All the hills!

We had no idea this part of Michigan was once a massive mountain range. In fact, where we’re staying is just at the base of one of the oldest ranges in the world — the Porcupine Mountains, aka “The Porkies.” Rocks here date back nearly 2 billion years.

😱 Which is so cool!

But also — why didn’t they teach us this in school?

Anyway, the leaves around this part of Michigan are starting to change color, and it makes for some very beautiful and scenic drives as you wind your way through this ancient mountain range!

Take this as your sign to plan a trip to the U.P. next year — you won’t regret it!

🫶🏼

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AN HONEST CHAT
Is Content Creation Burning You Out?

Let’s have a heart-to-heart…

If content creation is burning you out faster than the sale of TS Eras Tour tickets, trust me—I get it!

One minute, you’re all inspired, creating content as if you’ll never go out of style, and the next, you’re lying flat on the couch, staring at the ceiling, whispering, “I can’t do this anymore.”

Here’s the thing—creating consistent content can be exhausting, especially when you’re juggling everything else that comes with running a business.

If you’ve ever found yourself thinking, “If I have to write one more caption or come up with another damn Reel idea, I’m going to scream,” you’re not alone. We’ve all been there.

So, what’s the fix? Because if your content isn’t showing up, it’s not helping anyone (and we’ve got goals to hit, right?).

Here are three actionable ways to avoid the dreaded content burnout and keep things fresh, fun, and a little less headache-y.

1. Batch like a Boss

Yeah, we all know what batching is, but are you actually doing it? Set aside a day (or two) every month to create as much content as humanly possible. Trust me, Future You will be so thankful.

Think of it like meal-prepping for your business: you’re saving yourself from the daily grind of “WTF do I post today?” and getting ahead of the game. If Taylor can write a whole album (or three) in secret, you can definitely batch some content in just a few days.

2. Repurpose Like You’re on Your Eras Tour

You know how Taylor makes a ton of money by re-releasing her old songs? You can do the same (minus the millions, unfortunately). Take old blog posts, social media posts, or even emails like this one and turn them into something new.

You’d be surprised how often your audience hasn’t seen that one post you thought flopped. Dust it off, give it a little remix, and voila—new content!

3. Limit the Social Scroll

This is the real villain of content creation: scrolling for hours looking for inspo and instead ending up in a black hole of comparison. Stop it. Like, now.

Give yourself 60 minutes a day (or less) to check in, engage, and then get out. If you start feeling that wave of “I’m not good enough” or “I’ll never keep up,” just remember: you’re running your own business, not a fan account. You’ve got this.

So, go forth and create! And when you hit that wall of burnout? Take a break. Remember, even Taylor Swift takes a nap now and then (probably).

Ready to stress less and avoid the content burnout? Let Just Be Social be your guide to all things social media marketing. We offer everything from social media audits and strategy builds to full-management packages for Facebook, Instagram, LinkedIn, and more. Your journey starts when you book your free Discovery Call.

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