How to Build Your Influencer Campaign

Random Thought 💭

I’m still thinking about how Travis Kelce managed to drop an Easter egg 🥚 into the podcast about his plans to propose right after last week’s episode taped. If you didn’t catch it, at one point, Travis made the comment, “We’re going to go outback after this.” Taylor was talking about throwing the football and here Travis was being sneaky about the proposal garden unfolding in his backyard! 🧡 

- Jen

If you’ve ever been late-night scrolling, TikTok Shop shopping because you saw that one creator promoting the latest new kitchen gadget or fall sweater, then my friend, you’ve been influenced!

As much as we’d love to claim influencers don’t have any impact on our personal buying decisions, that sentiment couldn’t be further from the truth.

There’s a reason your favorite brands work with influencers, both large and small. Influencers have the power to shift pop culture, build hype, expand brand awareness, and boost sales.

Working with an influence means you get direct access to a segment on of the population that you’d otherwise have to go and find yourself. Plus, people buy from people, so influencers carry a little more weight when it comes to driving buying decisions.

But how exactly do you weave an influencer into your social media marketing? Well, it all starts with a well-built campaign. And I’m going to show you what that looks like.

– jen 🧡