The Social Corner
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Meta is Going Crazy! 🤯

Meta is Going Crazy! 🤯

Check out one of the latest changes at Meta

30 May

It’s hard to believe we’re nearly halfway through 2024. It seems like yesterday we were ringing in the new year, and now we’re looking at Q3/Q4 campaigns and goals. 🤯 Time flies when you’re having fun (and in the grind).

At Just Be Social, we’re focused on delivering great customer service while expanding our current capabilities and services (like this newsletter) to our current roster of clients and followers for the rest of the year. We’re proud of the work we’ve done so far as a social media marketing agency, but we’re discovering so many of our clients need a holistic approach.

So, that means expanding and meeting needs. As we navigate some new waters and expand our services, we’d love to know what we can help you with and what you’d be interested in if we were to add it to our list of services.

Reply to this email and share your thoughts!

🫶

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OUR VIDEO ERA
We’re Taking the Guesswork Out of Video

Since the dawn of TikTok dances and short-form videos ₍_{*cough 2020*)}, we’ve seen the desire for video content grow with intensity. Today, if you’re business isn’t posting some form of video content, then you’re already behind.

Our solution?

Done-for-you short-form video content. 🎥

But what does this entail?

In-House Video Shoots — Our team will come to you quarterly to gather the content needed to showcase your products, services, and talents.
Video Creation — We’ll conceptualize, create, and edit video content that speaks to your audience and gets them interested in your brand.
Audio Selection — We’ll also keep tabs on all the latest trending audios, selecting the right ones at the right time and helping your content reach the Explore pages.

As a social media marketing agency, adding video content to our lineup of services just makes sense. So, if you’ve been wondering if this is the next step for your business, LET’S CHAT!

SOCIAL MEDIA NEWS
Has Meta Lost Its Mind?

Great question! It would seem so. 😵‍💫

Lately, we’ve noticed a massive dip in reach across every industry we’re a part of. While highs and lows are always normal (especially during summertime), the low numbers we’re seeing are unlike anything we’ve witnessed before.

But there’s a reason for that…

Meta recently launched a new monthly subscription model for businesses, all under the guise of securing that coveted little blue checkmark. 🤯

Plans range from $14.99/month to $349.99/month, which is completely insane for a platform designed to be free.

With a paid plan, Meta plans to prioritize the content of those who subscribe over those who don’t. While it’s unclear how successful Meta will be with this model, the algorithm change is already primed, and we’re seeing that result in organic content reach.

So how do we move forward?

We’re not changing a dang thing!

By continuing to focus on creating great, organic content, we’re sending a clear message to Meta that this type of algorithm and paid-to-play model is not what we want. We’re here to market businesses for free (outside of ad spend), and messing with the reach of our content to make a quick buck is not okay by us.

People will always seek out quality, engaging, and entertaining content anyway. So, as long as we don’t deviate from strategy, we’re confident those reach numbers will start to go back up come Q3.

But rest assured, we’re keeping tabs on this development and working internally to be prepared.

TIPS & TRICKS
Low Engagement? Try This…

Posting and ghosting 👻 is no way to win over the algorithm gods. But if spending hours online to engage with your audience just isn’t in the cards for you, then steal our 15 to 30-minute engagement strategy:

⏳ 5 - 10 Minutes
Search the top 5 hashtags (#) in your specific industry and engage with 10 posts by liking, commenting, and sharing content to your own stories (if relevant).

⏳ 5 - 10 Minutes
Search your specific town or city and spend time interacting with content under the ‘Recent’ tab. You can find some pretty good stuff under this tab, including your target audience.

⏳ 5 - 10 Minutes
Scroll your feed and interact with the people you follow. You can also split this up and spend half the time responding to your own DMs, comments, and reactions.

Just a quick way to make sure you get that engagement in there and show the platforms that you’re active.

Bonus tip: To improve results, do this either right before a post is published or right after.