🧠 The Psychology Behind Short-Form Video

Random Thought 💭

30 years from now, do you think we’ll still be consuming short-form content or are we going to revert back to newspapers and magazines? I’d like to think our attention spans won’t be so depleted by then, but who knows.

Okay, let’s unpack something we all know is true but don’t always realize is strategic: short-form video isn’t just popular because it’s trendy. It’s popular because our brains are wired to love it.

Seriously. There’s science behind why your Reels and TikToks are performing better than any other content format right now—and it has everything to do with how our brains are wired.

And the sooner you realize this and learn how to leverage the psychology behind why short-form video video is working, the easier it becomes to leverage it in your creative and business marketing process.

So, let’s chat more about this, shall we?