The Swift Marketing Effect

Random Thought 💭

Travis Kelce is proof that manifestation is alive and well. And if he can go after what he wants then so can you! 🧡 All you have to do is ask and you shall receive…or so it seems.

The New Heights podcast featuring Taylor Swift BROKE RECORDS!

Not only was it the highest viewed live stream podcast of all time (1.3 million views) on YouTube, it’s since broken the Guinness World Record for most concurrent views and is now sitting at 21 million. 🤯

What was all the fuss about, you ask? Well, Taylor decided to do the most casual thing ever and announce her new album, TS12, The Life of a Showgirl, on her boyfriends podcast.

But for us Swifties, it was a lot more than that. She gave us something she’s never done before: 2 hours of unfiltered, unashamed Taylor, just shootin’ the sh*t with her boyfriend and his brother. 🧡

Needless to say, brands were quick to jump on the album cover bandwagon, riding out the wave of hysteria that is Swift-dom anytime our girl does anything. For days, that internet was painted ORANGE.

TS12 has been a long anticipated album, with Taylor famously teasing it for YEARS, throwing in “Easter eggs” every which way…including on her Era’s Tour. The album comes out on Oct 3, 2025, but it’s ALREADY breaking records (there seems to be a theme here 🤔)

So, how on earth is she managing all of this? It’s called THE SWIFT MARKETING and I thought it’d be fund to break it all down.

Let’s get into it. ✨