Why Social Media Engagement Actually Matters

Random Thought 💭

I meant to send this email earlier today, but let’s blame my father‑in‑law for the delay 🤪: he got a new boat to celebrate his 60th birthday, and, well… we had to go test‑drive it. 🚤

I’ve been quietly building a little LinkedIn community over here.

No bragging, no hacks—just showing up consistently. Since March, I’ve jumped from under 1K to nearly 2.5K followers, with over 250K impressions and 8K+ engagements.

And honestly? The best part isn’t the numbers—it’s the conversations.

I’m not just posting and peacing out. I’m commenting, resharing, following, engaging. Wild, right? 🙃

But here’s what blows my mind: so many brands skip this part. They post, log off, and wonder why nothing’s working.

SURPRISE! your audience wants connection—not just content. They want to feel seen, heard, and like they can interact with you without being pitched to.

And here’s the kicker… that kind of engagement? It does impact your bottom line. Stick with me—I’ll show you how.

Let’s get into it. ✨